Volkswagen AG
—– experience — connection — mobility —–
#TAKEPART
IAA Mobility 2023
At the world’s largest and most important mobility event, our customer, Volkswagen AG, presents itself to a broad international B2B and B2C audience.
Location
IAA MOBILITY,
Munich
Power
Fairs &
Exhibitions
Size
1,300 sqm
Year
2023
Concept
VOK DAMS GMBH
CEBRA GmbH
Performance
The goal for the IAA 2023 in Munich is clear: the largest and most
most important mobility event in the world.
Major automakers, suppliers, tech companies,
Service providers and start-ups have announced their presence.
Federal Chancellor Olaf Scholz opens the trade fair.
Our actions
On 1,300 sqm hall space present
we present the latest models of the
Volkswagen AG.
The event transforms from
a press conference on the Chancellor’s tour to a trade fair.
The changes of scene are shown by us in
the nights between the
event days realized.
We design the stand area with stage,
Podiums and exhibits.
In the “metaverse space” the
visitors into the multimedia illusion of the
from image and sound.
The internal area, the “back office”,
offers space for offices and catering.
What else?
